Category: Uncategorized

A Curious Perspective on Coronavirus

“What is going to happen?” “How will this virus affect the economy?” “How many people will die?” These are the questions we are deluged by on every side during this pandemic. Countless mavens and prophets are spouting off their opinions and predictions via every…

A Writer's List of Virtues

Everyone has a theory of what it takes to be a successful writer. That’s all well and good, but first we have to define “success,” don’t we? I mean, one person may churn out melodramatic teenage vampire novels, while another compiles decades of life…

Perfectionism and Publishing

If any writer knows that revision is necessary, then he also knows the final product will be imperfect. “Final” draft does not mean “perfect” draft. This becomes especially (nay, painfully) clear when you see one of your works in print. Take it from me—I…

Worth Your Salt?

If there’s one thing writers know, it’s that adjustments are inevitable. In reality, this goes for everyone, not just writers. But what’s interesting is that there’s a special term for this in writing—revising. Okay, that’s not the interesting part. The interesting part is that…

Closing the Deal (and the Book)

If a writer can sell a lead character to an audience for the entirety of a story, he’d better not give them what they expect at the close. Sounds counter-intuitive, doesn’t it? What buyer wants to walk out of a store dissatisfied? While this…

How to Sell a Lead

Unlike most types of sales, this one involves no transaction. The agreement is unspoken, and is measured only by the customer’s insatiable desire for more. It’s the sale of a lead character. Last week we talked about the two different strategies to hooking readers,…

Sales and Storytelling: the Hook

We’re all familiar with the cut-to-the-chase sales tactics that seem necessary in order for businesses to survive. But what can we learn from the business world if our mission isn’t to close a deal? Lots. It seems that two vastly different types of writers…