Posted on February 29, 2020
by Shiloh Carozza
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Unlike most types of sales, this one involves no transaction. The agreement is unspoken, and is measured only by the customer’s insatiable desire for more. It’s the sale of a lead character. Last week we talked about the two different strategies to hooking readers,… Continue Reading “How to Sell a Lead”
Posted on February 22, 2020
by Shiloh Carozza
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We’re all familiar with the cut-to-the-chase sales tactics that seem necessary in order for businesses to survive. But what can we learn from the business world if our mission isn’t to close a deal? Lots. It seems that two vastly different types of writers… Continue Reading “Sales and Storytelling: the Hook”