Tag: leads

How to Sell a Lead

Unlike most types of sales, this one involves no transaction. The agreement is unspoken, and is measured only by the customer’s insatiable desire for more. It’s the sale of a lead character. Last week we talked about the two different strategies to hooking readers,…

Sales and Storytelling: the Hook

We’re all familiar with the cut-to-the-chase sales tactics that seem necessary in order for businesses to survive. But what can we learn from the business world if our mission isn’t to close a deal? Lots. It seems that two vastly different types of writers…