Tag: business

Publishing: When an Author gets down to Business

abundance bank banking banknotes

Any aspiring author will one day come face-to-face with a formidable opponent: that opponent is called logistics. All right, you’ve written your book. You’ve revised the heck out of it. Maybe you’ve even found an illustrator. And now…? If the honeymoon phase with your… Continue Reading “Publishing: When an Author gets down to Business”

Networking: Making Friends in all Places

You can’t grow up today without having the importance of “networking” drilled into you. We’ve all heard the adages: “It’s not what you know, it’s who you know.” “You scratch their back, and they scratch yours.” “It helps to have friends in high places.”… Continue Reading “Networking: Making Friends in all Places”

Closing the Deal (and the Book)

If a writer can sell a lead character to an audience for the entirety of a story, he’d better not give them what they expect at the close. Sounds counter-intuitive, doesn’t it? What buyer wants to walk out of a store dissatisfied? While this… Continue Reading “Closing the Deal (and the Book)”

Sales and Storytelling: the Hook

close up of human hand

We’re all familiar with the cut-to-the-chase sales tactics that seem necessary in order for businesses to survive. But what can we learn from the business world if our mission isn’t to close a deal? Lots. It seems that two vastly different types of writers… Continue Reading “Sales and Storytelling: the Hook”