Tag: business

Closing the Deal (and the Book)

If a writer can sell a lead character to an audience for the entirety of a story, he’d better not give them what they expect at the close. Sounds counter-intuitive, doesn’t it? What buyer wants to walk out of a store dissatisfied? While this…

Sales and Storytelling: the Hook

We’re all familiar with the cut-to-the-chase sales tactics that seem necessary in order for businesses to survive. But what can we learn from the business world if our mission isn’t to close a deal? Lots. It seems that two vastly different types of writers…