Tag: business

Networking: Making Friends in all Places

You can’t grow up today without having the importance of “networking” drilled into you. We’ve all heard the adages: “It’s not what you know, it’s who you know.” “You scratch their back, and they scratch yours.” “It helps to have friends in high places.”…

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Closing the Deal (and the Book)

If a writer can sell a lead character to an audience for the entirety of a story, he’d better not give them what they expect at the close. Sounds counter-intuitive, doesn’t it? What buyer wants to walk out of a store dissatisfied? While this…

Sales and Storytelling: the Hook

We’re all familiar with the cut-to-the-chase sales tactics that seem necessary in order for businesses to survive. But what can we learn from the business world if our mission isn’t to close a deal? Lots. It seems that two vastly different types of writers…